This seminar provides an overview of the philosophy and methods behind Technology
Futures' Five Views of the Future™ Strategic
Analysis Framework for planning
and forecasting. This framework allows the consideration of both tangibles
and intangibles, and has resulted in accurate forecasts by Technology Futures
during the past 29 years in fields such as communications, information technology,
and consumer electronics. Representative quantitative and qualitative tools
are reviewed, with emphasis on practical understanding and practical examples,
rather than on theory. Strategic and planning implications of forecasting
models are also stressed.
Five Views of the Future™
Quantitative Methods – Substitution and Trend Analysis
Practical Tips for Forecasting
Applications of Quantitative Methods
Expert Opinion Methods
Nominal Group and Impact Wheels
Exercises
These are some of the comments of managers and professionals who have attended
Technology Futures, Inc. public and in-house workshops:
"This course is excellent in showing the complexities
of the industry in simple terms. It is critical that more people are exposed
to such analyses in order to better understand the increasingly competative
telecom industry. I especially appreciated the speakers' ability to make
comparisons in technology development in other industries."
Senior Advisor, Business Analysis
Industry Canada
"Valuable workshop! High potential value! Directly
applicable to analyses for understanding the relationship between technology
and potential opportunities for our company."
Information Associate-Emerging Technology
Eastman Chemical Co.
"The seminar packs a lot of data into a straightforward
presentation."
Member, Technical Staff
U S WEST Advanced Technologies
"The information received has allowed me to look at
new directions our area may go in the future. New services and products
will be coming at such a pace that the challenge will be to come up with
a short/long-term forecast that will allow us to make correct decisions
in the way our company wants to evolve."
Network Forecast Analyst
TELUS Communications
"Very good! Covered the essential technology forecasting
techniques and approaches in a logical sequence. Provided me with a strong
technical validation that I could present to management."
Business Research Manager
Rohm & Haas
"Depth and breadth of presenters' experience is evident
and significantly enhances the value of the seminar. Both process and content
work well."