This three-day workshop teaches participants how to conduct and assess technology/market forecasts and integrate them into organizational planning and management. (A five-day version of this seminar is also available.)
The fundamental, long-term drivers that are shaping the telecom industry and its role in business and society.
Why telecom is now such a dynamic and turbulent industry.
Forecasts for Internet/Online Access
Forecasts for residential digital access and data rate requirements.
Strategies for providing high-speed services.
Forecasts for the adoption of ADSL and fiber optics.
Packet vs. Circuit Switching and Internet Voice
Forecasts of the transition to ATM and IP switching.
Prospects for voice on the Internet.
Strategic issues for various carriers.
Implications of Convergence
Group exercise to assess the impact of convergence from technology, market, and business perspectives.
Forecasts for Wireless Communications
Trends in capacity, competitors, and usages.
Forecasts of subscriber demand and price of cellular/PCS services.
Discussion of digital technologies such as TDMA, GSM, and CDMA.
Forecasts for the adoption of digital technologies.
Wireless Local Loop
Technology alternatives: CDMA, LMDS, MMDS, and G3.
Potential for voice, low-speed data, and Internet access.
Forecasts for advanced WLL technologies.
Competitive Impacts on Voice Services
Modeling and forecasting the impact of wireless on wireline voice services.
Projecting the impact of competition on telco revenues and asset lives.
Implications of Wireless
Group exercise to assess the impact of wireless communications from technology, market, and business perspectives
Forecasts for Fiber and SONET/SDH Adoption
Patterns of adoption of fiber optics in communications networks.
Drivers for SONET/SDH adoption and forecasts of SONET/SDH adoption in public telecom networks.
Forecasts for Switching Equipment
Patterns of adoption of switching equipment.
Modular change-outs in digital switches.
Drivers for ATM adoption and forecasts of ATM adoption in public telecom networks.
Forecasts for Broadband Access
Technology alternatives: HFC, FTTC, ADSL, etc.
Competitive scenarios.
Winning long-term strategies.
Implications of Telecom Changes
Group exercise to assess the impact of broadband, ATM, and SONET from technology, market, and business perspectives.
Special Topics
Special sessions will depend on the interests and priorities of the attendees. Additional special focus sessions may be organized at the request of participant. Previous topics have included:.
Technology Forecasts for Depreciation
Demand Forecasting Applications
Issues for the Cable Industry
This schedule may be tailored to your individual needs.
These are some of the comments of managers and professionals who have attended Technology Futures, Inc. public and in-house workshops:
"This course is excellent in showing the complexities of the industry in simple terms. It is critical that more people are exposed to such analyses in order to better understand the increasingly competative telecom industry. I especially appreciated the speakers' ability to make comparisons in technology development in other industries."
Dora Mozes Senior Advisor, Business Analysis Industry Canada
"Valuable workshop! High potential value! Directly applicable to analyses for understanding the relationship between technology and potential opportunities for our company."
Mike Ubaldini Information Associate-Emerging Technology Eastman Chemical Co.
"The seminar packs a lot of data into a straightforward presentation."
Bob Brown Member, Technical Staff U S WEST Advanced Technologies
"The information received has allowed me to look at new directions our area may go in the future. New services and products will be coming at such a pace that the challenge will be to come up with a short/long-term forecast that will allow us to make correct decisions in the way our company wants to evolve."
John Gyrylux Network Forecast Analyst TELUS Communications
"Very good! Covered the essential technology forecasting techniques and approaches in a logical sequence. Provided me with a strong technical validation that I could present to management."
Bernadette Zapiec Business Research Manager Rohm & Haas
"Depth and breadth of presenters' experience is evident and significantly enhances the value of the seminar. Both process and content work well."