Seminars Overview Quantitative Technology/Market Forecasting Forecasting & Planning Technology Strategic Roadmapping Forecasting, Planning & Managing Technology Managing & Implemenging Technology Technology Forecasting for the Telecom Industry Telecom Trends: Markets & Technologies Other TFI In-House Seminars Strategic Roadmapping™ A practical, two and a half day workshop on how to develop, implement and execute strategic roadmaps to align company strategy and technological capabilities. Table of Contents Why Roadmaps? What You Will Gain Who Should Attend Course Topics The Company We Keep What Past Participants Say Course Leader Questions and Scheduling back to the top Why Roadmaps? Just as we use roadmaps to plan trips or map our individual futures, companies develop roadmaps to help determine possible destinations and routes as well as to decide when and where to stop, partner, or go around construction. Roadmaps and the roadmapping process serve as excellent communication tools--an effective means to link strategic operations, collaborative ventures, and business plans. However, to achieve success--roadmaps must target the right approach, involve the appropriate group intelligence, and provide a specific level of detail. With shrinking product life cycles and development times, roadmaps have become a valuable tool to help plot an organizations’ future direction alongside future market and customer needs. back to the top What You Will Gain From practical tool exercises, lectures, and facilitated interactions, you will learn to: Recognize the different types, focus, and value of strategic roadmap, and select the right roadmap type(s) for your specific organization's needs. (See TFI's white paper Strategic Roadmaps [PDF] by David Smith.) Develop, execute, and implement product, technology and future-based roadmaps using "Five Views of the Future™" Align technological capability with product and business plans to drive innovation and profitability, and create a cohesive link between product/technology mapping and business strategy. Successfully integrate market pull, technology push and competitive threats into your roadmapping and planning activities Assess the impact of non-obvious factors that could affect the success or failure of your roadmap. Locate internal (and external) experts that can enhance the quality and adoption of your roadmap(s). Develop insight into the people, skills, and strategy necessary to achieve actionable roadmaps by accessing group intelligence and breaking down cultural barriers. Reap the benefits of incorporating tools such as Force Field Analysis, Technology Forecasting and Morphological Analysis into your roadmapping development process. Ensure that key process steps and success factors are included in the development process of every roadmap your organization creates. Gain organizational buy-in to ensure success. Initiate a step-by-step process to develop, implement and successfully execute strategic roadmaps in your company Effectively use roadmaps to communicate future plans and strategies to customers, suppliers and development team members back to the top Who Should Attend This workshop is designed for managers that are in the process of developing an initial roadmap(s) and those who are interested in expanding their current level of roadmap development. This includes VPs, Managers and Directors of R&D, Technology, and Product Development, as well as those who set strategy for their company, agency, or industry. back to the top Course Topics Introduction Review course objectives. Overview of the various roadmapping types and the methodology. Why are roadmaps necessary Review world drivers. Technology trends. Business trends. Roadmap frameworks Review basic roadmap frameworks. Introduce the general roadmap process. Kick-off the process of roadmap development and its special considerations. How to ensure the roadmaps answer the questions Integrate market pull, technology push, and competitive clash into the roadmap and planning activities. Examine the five ways that people view the future. Understanding the impacts Conduct an Impact Analysis: participants will be introduced to Impact Wheels, a practical tool to examine the higher order and non-obvious factors that can affect the long-term success or failure of roadmaps. Learn key strategies for how to capture the reactions of external parties to your strategic plan and incorporate them into the process. Evaluate the impact of external factors on the successful implementation of the strategic plan. Engaging experts to develop the roadmap details Enlist the support of experts, both internal and external, to enhance the roadmapping development. Practical tips on how to access experts, define their roles and engage available tools in the process. Refining Your Roadmap Approach Learn to select the right roadmap type (or combinations of roadmaps) for your particular organization’s needs. Instructors examine the following types of roadmaps and key uses for each: Technology Science/Research Services Project Opportunities Product/Technology Capabilities Market Making Roadmaps Actionable: Managing Organizational Barriers The use of group intelligence and collaboration is critical in developing actionable roadmaps. Learn about: Impacts of individual interests, expectations, concerns, and perspectives on roadmap planning, execution, and management. The role of corporate and industry culture. Common barriers and breakdowns for roadmap planning and culture management. The importance of holding creative tension in the process. Integrating Tools into Your Roadmapping Process/Sessions Additional tools that can be integrated into roadmap planning and development. Hands-on exercises on how to apply the following tools: Force Field Analysis: A discussion of the forces that drive and shape technology advancements and how these forces can impact decision making in your organization. Scenarios: Learn techniques for developing scenarios for the future, and how to use these alternative scenarios to integrate flexibility into the roadmapping process. Technology Forecasting: Learn how technology forecasting techniques are used to enhance the utility and timeliness of strategic plans. Morphological Analysis: How to determine the innovation of competing technologies and new approaches. Roadmapping Application Drivers for roadmaps and how other strategic tools fit into the roadmapping methodology and process. Technical and programmatic response. Applying your roadmapping process and product/technology roadmap to future-facing business (as well as to the plans, actions, and strategic considerations of achieving that future business). Implementation Review the key factors for implementation and update stages. Learn about the necessary process steps and success variables that contribute to an active, involved, and supported roadmap. This course may be tailored to your individual needs. back to the top The Company We Keep These are some of the companies whose managers and professionals have benefited from attending Technology Futures, Inc. public and in-house workshops: Alcatel AMD AT&T Wireless Bell Canada Bell Northern Research BellSouth Chevron Deere & Co. Deloitte & Touche Deautsche Telekom Dow Eastman Chemical Eastman Kodak Ernst & Young Fisher-Rosemount General Electric General Motors Hughes IBM MCI Mobil Motorola Nokia Nortel Quest Raytheon Rockwell Rosemount SBC Siecor Sprint 3M Telcordia Telefonica Teleglobe Canada Telstra TELUS Verizon VTEL back to the top What Past Participants Say These are some of the comments of managers and professionals who have attended Technology Futures, Inc. public and in-house workshops: "This course is excellent in showing the complexities of the industry in simple terms. It is critical that more people are exposed to such analyses in order to better understand the increasingly competative telecom industry. I especially appreciated the speakers' ability to make comparisons in technology development in other industries." Senior Advisor, Business Analysis Industry Canada "Valuable workshop! High potential value! Directly applicable to analyses for understanding the relationship between technology and potential opportunities for our company." Information Associate-Emerging Technology Eastman Chemical Co. "The seminar packs a lot of data into a straightforward presentation." Member, Technical Staff U S WEST Advanced Technologies "The information received has allowed me to look at new directions our area may go in the future. New services and products will be coming at such a pace that the challenge will be to come up with a short/long-term forecast that will allow us to make correct decisions in the way our company wants to evolve." Network Forecast Analyst TELUS Communications "Very good! Covered the essential technology forecasting techniques and approaches in a logical sequence. Provided me with a strong technical validation that I could present to management." Business Research Manager Rohm & Haas "Depth and breadth of presenters' experience is evident and significantly enhances the value of the seminar. Both process and content work well." Manager Department of Defense back to the top Course Leader John H. Vanston, Ph.D., Chairman, Technology Futures, Inc. back to the top Questions and Scheduling Please contact TFI at (800) 835-3887, (512) 258-8898, or info@tfi.com with questions and to discuss scheduling. Copyright © Technology Futures, Inc. All rights reserved. 13740 Research Blvd., Bldg. C Austin, TX 78750-1859 Toll Free: (800) TEK-FUTR - Local & Outside USA: (512) 258-8898 FAX: (512) 258-0087 - e-mail: info@tfi.com - http://www.tfi.com