Seminars Overview Quantitative Technology/Market Forecasting Forecasting & Planning Technology Strategic Roadmapping Forecasting, Planning & Managing Technology Managing & Implemenging Technology Technology Forecasting for the Telecom Industry Telecom Trends: Markets & Technologies Other TFI In-House Seminars [PDF (printable version) of a sample Managing & Implementing Technology™ agenda] Managing & Implementing Technology™ This two-day workshop teaches modern management and implementation techniques that can be used to gain full value from your organization's special technology assets. Table of Contents What You Will Gain Who Should Attend Course Topics The Company We Keep What Past Participants Say Course Leaders Questions and to Reserve Dates back to the top What You Will Gain Unique insights on how technology can be utilized by your organization as a strategic resource. Practical experience in the application of modern management and implementation techniques. Techniques for adding flexibility and responsiveness to your technology utilization processes. An appreciation of how technology application techniques are currently evolving. The ability to translate forecasts and plans into effective operational programs. Interaction with other professionals engaged in technology management and implementation. >> BONUS << All participants receive copies of our presentation notes and of the technology forecasting guide: Technology Forecasting: An Aid to Effective Technology Management back to the top Who Should Attend You should attend if you are involved in: Identifying new business opportunities. Managing technology related projects or programs. Organizational programs that require coordination with technology experts. Establishing and monitoring technology/market policy and guidance. Allocating organizational resources to technology related programs. Implementing technology/market related plans. back to the top Course Topics Technology as a Strategic Asset How technology is similar to and different from other organizational assets and how technological advantages can best be employed for competitive advantage. Inventorying Current and Potential Technology Assets Techniques for identifying and evaluating technologies under inhouse development and external technologies that might be converted into strategic assets. Minimizing Unpleasant Surprises The use of new surveillance techniques for early identification of non-obvious opportunities and threats. Defining Promising Market Opportunities Identifying and evaluating emerging market opportunities. Selecting from Numerous Opportunities Techniques for comparing the attractiveness of various products and services using multiple criteria. The Power of the Cooperate/Compete Arrangement Characteristics of successful cooperate/compete arrangements. How to "Pretest" Your Programs The use of Stakeholder Analysis to enhance the probability of success of new programs. Use of Alternate Scenarios to Add Flexibility to Your Program How alternate scenario techniques can be used to minimize the probability of program failure. Enhancing Technology Business Communications How communications between technical and business people within the organization can be promoted. Effective Technology Transfer Techniques Proven techniques for encouraging and supporting the transfer of new technology. Identifying Breakthrough Technologies Techniques for uncovering truly "breakthrough" technologies and evaluating their market potential. Your Role in Technology Management and Implementation A structured exercise that will give you practical experience in application of the concepts and approaches presented during this workshop. So Where Do We Go from Here? Suggestions for the practical application of concepts and techniques presented in the seminar. This course may be tailored to your individual needs. back to the top The Company We Keep These are some of the companies whose managers and professionals have benefited from attending Technology Futures, Inc. public and in-house workshops: Alcatel AMD AT&T Wireless Bell Canada Bell Northern Research BellSouth Chevron Deere & Co. Deloitte & Touche Deautsche Telekom Dow Eastman Chemical Eastman Kodak Ernst & Young Fisher-Rosemount General Electric General Motors Hughes IBM MCI Mobil Motorola Nokia Nortel Quest Raytheon Rockwell Rosemount SBC Siecor Sprint 3M Telcordia Telefonica Teleglobe Canada Telstra TELUS Verizon VTEL back to the top What Past Participants Say These are some of the comments of managers and professionals who have attended Technology Futures, Inc. public and in-house workshops: "This course is excellent in showing the complexities of the industry in simple terms. It is critical that more people are exposed to such analyses in order to better understand the increasingly competative telecom industry. I especially appreciated the speakers' ability to make comparisons in technology development in other industries." Dora Mozes Senior Advisor, Business Analysis Industry Canada "Valuable workshop! High potential value! Directly applicable to analyses for understanding the relationship between technology and potential opportunities for our company." Mike Ubaldini Information Associate-Emerging Technology Eastman Chemical Co. "The seminar packs a lot of data into a straightforward presentation." Bob Brown Member, Technical Staff U S WEST Advanced Technologies "The information received has allowed me to look at new directions our area may go in the future. New services and products will be coming at such a pace that the challenge will be to come up with a short/long-term forecast that will allow us to make correct decisions in the way our company wants to evolve." John Gyrylux Network Forecast Analyst TELUS Communications "Very good! Covered the essential technology forecasting techniques and approaches in a logical sequence. Provided me with a strong technical validation that I could present to management." Bernadette Zapiec Business Research Manager Rohm & Haas "Depth and breadth of presenters' experience is evident and significantly enhances the value of the seminar. Both process and content work well." Mary Anne Overman Manager Department of Defense back to the top Course Leaders Each two and three day in-house seminar is led by two of the following TFI Senior Staff members. John H. Vanston, Ph.D., Chairman, Technology Futures, Inc. Lawrence K. Vanston, Ph.D., President, Technology Futures, Inc. Ray L. Hodges, Senior Consultant, Technology Futures, Inc. back to the top Questions and to Reserve Dates Please contact TFI at (800) 835-3887, (512) 258-8898, or info@tfi.com with questions and to reserve dates. Copyright © Technology Futures, Inc. All rights reserved. 13740 Research Blvd., Bldg. C Austin, TX 78750-1859 Toll Free: (800) TEK-FUTR - Local & Outside USA: (512) 258-8898 FAX: (512) 258-0087 - e-mail: info@tfi.com - http://www.tfi.com