Seminars Overview Quantitative Technology/Market Forecasting Forecasting & Planning Technology Strategic Roadmapping Forecasting, Planning & Managing Technology Managing & Implemenging Technology Technology Forecasting for the Telecom Industry Telecom Trends: Markets & Technologies Other TFI In-House Seminars [PDF (printable version) of a sample Forecasting & Planning Technology™ agenda] Forecasting & Planning Technology™ This three-day in-house workshop teaches participants how to conduct valid technology/market forecasts and how to utilize these forecasts to improve organizational planning. Table of Contents What You Will Gain Who Should Attend Course Topics The Company We Keep What Past Participants Say Course Leaders Questions and to Reserve Dates back to the top What You Will Gain An understanding of the technology development process. A toolbox of practical, proven forecasting techniques. The ability to project how rapidly new technologies will be adopted in the marketplace. Practical experience in planning technology-based programs and projects. The ability to identify and evaluate emerging market needs. Interaction with other professionals involved in technology/market forecasting and planning. >> BONUS << All participants receive copies of our presentation notes and technology forecasting guides: Technology Forecasting: An Aid to Effective Technology Management Introduction to Technology Market Forecasting back to the top Who Should Attend You should attend if you are involved in: Identifying new business opportunities. Projecting advances in technology. Developing market strategies. Developing R&D and/or business plans. Analyzing competitive threats. Managing technology projects and programs. back to the top Course Topics The Role of Technology in Today's Business Environment How recent advances in technology have changed the nature of "doing business" and what the implications of these changes are. A Starting Point for Planning A practical tool for the examination of factors that could affect the long-term success or failure of your organization. An Overview of Technology/Market Forecasting Current technology/market forecasting methods and techniques and their most effective use. Determining What to Forecast How to effectively define and focus the forecasting effort. Projecting Advances in Technology: No Limits Using technology trend analysis in situations where no growth limit is evident. Projecting Advances in Technology as Limits Are Approached Using technology trend analysis when technology limits are being approached. Identifying Emerging Market Opportunities Using the Nominal Group process to identify and provide preliminary evaluation of emerging business opportunities. Projecting the Rate of New Technology Adoption Techniques including Fisher-Pry and Gompertz curves for projecting the rate of adoption of new technologies. Using Expert Opinion to Improve Forecasting and Planning Using expert opinion techniques to enhance the validity of forecasts and the effectiveness of planning and management. Practical Forecasting in the Real World Lessons learned in conducting technology forecasts and marketing the results. Validating the Forecast The use of Stakeholder Analysis to enhance the probability of success of new programs. Planning and Conducting a Technology/Market Forecast Forecasting principles and their practical application. New Concepts in Strategic Technology Planning A review of emerging strategic technology planning approaches and concepts. Using Morphological Analysis to Expand Planning Horizons An innovative technique for uncovering new technology possibilities. Mining for Relevant Data Practical, proven techniques for efficiently gathering and analyzing data. Use of Roadmaps in Technology/Market Planning How roadmapping techniques can be used to enhance the planning process. Tips for Improving Technology Forecasting and Planning Lessons learned in 20 years experience in forecasting. Fashioning Resources and Culture to Support Organizational Plans How to identify the changes in resources and culture needed to make your plan work and how to effect those changes. Practical Exercise in Technology Forecasting & Planning A structured exercise to provide participants with practical experience in the application of the ideas and techniques presented during the workshop. Gaining Commitment to the Plan Methods for gaining acceptance of your plans and how they can best be translated into action. This schedule may be tailored to your individual needs. back to the top The Company We Keep These are some of the companies whose managers and professionals have benefited from attending Technology Futures, Inc. public and in-house workshops: Alcatel AMD AT&T Wireless Bell Canada Bell Northern Research BellSouth Chevron Deere & Co. Deloitte & Touche Deautsche Telekom Dow Eastman Chemical Eastman Kodak Ernst & Young Fisher-Rosemount General Electric General Motors Hughes IBM MCI Mobil Motorola Nokia Nortel Quest Raytheon Rockwell Rosemount SBC Siecor Sprint 3M Telcordia Telefonica Teleglobe Canada Telstra TELUS Verizon VTEL back to the top What Past Participants Say These are some of the comments of managers and professionals who have attended Technology Futures, Inc. public and in-house workshops: "This course is excellent in showing the complexities of the industry in simple terms. It is critical that more people are exposed to such analyses in order to better understand the increasingly competative telecom industry. I especially appreciated the speakers' ability to make comparisons in technology development in other industries." Dora Mozes Senior Advisor, Business Analysis Industry Canada "Valuable workshop! High potential value! Directly applicable to analyses for understanding the relationship between technology and potential opportunities for our company." Mike Ubaldini Information Associate-Emerging Technology Eastman Chemical Co. "The seminar packs a lot of data into a straightforward presentation." Bob Brown Member, Technical Staff U S WEST Advanced Technologies "The information received has allowed me to look at new directions our area may go in the future. New services and products will be coming at such a pace that the challenge will be to come up with a short/long-term forecast that will allow us to make correct decisions in the way our company wants to evolve." John Gyrylux Network Forecast Analyst TELUS Communications "Very good! Covered the essential technology forecasting techniques and approaches in a logical sequence. Provided me with a strong technical validation that I could present to management." Bernadette Zapiec Business Research Manager Rohm & Haas "Depth and breadth of presenters' experience is evident and significantly enhances the value of the seminar. Both process and content work well." Mary Anne Overman Manager Department of Defense back to the top Course Leaders Each two and three day in-house seminar is led by two of the following TFI Senior Staff members. John H. Vanston, Ph.D., Chairman, Technology Futures, Inc. Lawrence K. Vanston, Ph.D., President, Technology Futures, Inc. Ray L. Hodges, Senior Consultant, Technology Futures, Inc. back to the top Questions and to Reserve Dates Please contact TFI at (800) 835-3887, (512) 258-8898, or info@tfi.com with questions and to reserve dates. Copyright © Technology Futures, Inc. All rights reserved. 13740 Research Blvd., Bldg. C Austin, TX 78750-1859 Toll Free: (800) TEK-FUTR - Local & Outside USA: (512) 258-8898 FAX: (512) 258-0087 - e-mail: info@tfi.com - http://www.tfi.com