Seminars Overview Quantitative Technology/Market Forecasting Forecasting & Planning Technology Strategic Roadmapping Forecasting, Planning & Managing Technology Managing & Implemenging Technology Technology Forecasting for the Telecom Industry Telecom Trends: Markets & Technologies Other TFI In-House Seminars [PDF (printable version) of a sample Forecasting, Planning & Managing Technology™ agenda] Forecasting, Planning & Managing Technology™ This three-day workshop teaches participants how to conduct and assess technology/market forecasts and integrate them into organizational planning and management. (A five-day version of this seminar is also available.) Table of Contents Course Overview What You Will Gain Who Should Attend Course Topics The Company We Keep What Past Participants Say Course Leaders Questions and to Reserve Dates back to the top Course Overview Forecasting, Planning & Managing Technology is a practical three-day workshop for managers and professionals committed to transforming advances in technology into meaningful business advantage. It is a combination of formal instruction, group discussion, and practical exercises designed to teach people how to conduct and assess technology forecasts and to integrate them into organizational planning. The approach is practical with a strategic orientation. Topics include proven methodologies -- such as trend analysis, expert opinion, and substitution analysis -- that give participants insights into technological changes and the environment in which they occur. This seminar is founded on our comprehensive knowledge and experience and is not offered by any other organization. back to the top What You Will Gain An understanding of the technology development process. A toolbox of practical, proven forecasting techniques. The ability to project how rapidly new technologies will be adopted in the marketplace. Practical experience in planning technology-based programs and projects. The ability to identify and evaluate emerging market needs. Unique insights in how technology advantage can be established and profitably employed. Interaction with other professionals involved in technology/market forecasting and planning. >> BONUS << All participants receive copies of our presentation notes and technology forecasting guides: Technology Forecasting: An Aid to Effective Technology Management Introduction to Technology Market Forecasting back to the top Who Should Attend You should attend if you are involved in: Identifying new business opportunities. Projecting advances in technology. Developing market strategies. Analyzing competitive threats. Developing R&D and/or business plans. Managing technology projects and programs. back to the top Course Topics Principles of Technology Forecasting, Planning & Management (TFP&M) A new concept for integrating market pull, technology push, and competitive clash into strategic planning and management activities. A Starting Point for Planning A practical tool for the examination of the higher-order, non-obvious factors that could affect the long-term success or failure of your organization. New Concepts in Strategic Planning A review of emerging strategic planning and management approaches and concepts. Projecting Advances in Technology: No Limit Situations Using technology trend analysis in situations where no growth limit is evident. Identifying Emerging Market Opportunities Use of the Nominal Group process to identify and provide preliminary evaluation of emerging business opportunities. Projecting Advances in Technology as Limits Are Approached Using technology trend analysis when technology limits are being approached. Defining New Business Opportunities The role of technology in new business elements and how these work within existing strategic tactical and result management systems. Simple Substitution Analysis Techniques including Fisher-Pry and Gompertz curves for projecting the rate of adoption of new technologies. Using Expert Opinion to Improve TFP&M Use of expert opinion techniques such as Delphi Surveys and unstructured interviews to enhance the validity of forecasts and the effectiveness of planning and management. Multiple Substitution Analysis An advanced technique for projecting simultaneous substitutions among multiple technologies. The Role of Technology Forecasting in Strategic Planning How these techniques can be used to enhance the utility and timeliness of strategic plans, including an overview of cooperate/compete relationships. Identifying and Evaluating Competitive Threats Practical techniques, including Morphological Analysis, for determining the capabilities and intentions of competitors. Formulating a Strategic Plan How roadmaps can be used in the formulation of effective strategic plans. Will also examine basic problem solving. Application of TFP&M Techniques Examination of how the material presented in this workshop can best be integrated into the TFP&M processes in your organization. Mining for Relevant Data Practical, proven techniques for efficiently gathering and analyzing data. Testing the Plan in a "Real World" Environment Analysis of possible reactions to your plan, and how these reactions can be turned to your advantage. Adding Flexibility to the Plan The use of alternate scenarios to add flexibility to your organizational plans. Practical TFP&M Tips Lessons learned in 20 years of forecasting and planning. Effective Use of TFP&M Concepts A discussion of how the concepts and techniques can be employed most effectively in your organization. Gaining Acceptance of the Plan Methods for gaining acceptance of your plans and how the plan can best be translated into action. This schedule may be tailored to your individual needs. back to the top The Company We Keep These are some of the companies whose managers and professionals have benefited from attending Technology Futures, Inc. public and in-house workshops: Alcatel AMD AT&T Wireless Bell Canada Bell Northern Research BellSouth Chevron Deere & Co. Deloitte & Touche Deautsche Telekom Dow Eastman Chemical Eastman Kodak Ernst & Young Fisher-Rosemount General Electric General Motors Hughes IBM MCI Mobil Motorola Nokia Nortel Quest Raytheon Rockwell Rosemount SBC Siecor Sprint 3M Telcordia Telefonica Teleglobe Canada Telstra TELUS Verizon VTEL back to the top What Past Participants Say These are some of the comments of managers and professionals who have attended Technology Futures, Inc. public and in-house workshops: "This course is excellent in showing the complexities of the industry in simple terms. It is critical that more people are exposed to such analyses in order to better understand the increasingly competitive telecom industry. I especially appreciated the speakers' ability to make comparisons in technology development in other industries." Dora Mozes Senior Advisor, Business Analysis Industry Canada "Valuable workshop! High potential value! Directly applicable to analyses for understanding the relationship between technology and potential opportunities for our company." Mike Ubaldini Information Associate-Emerging Technology Eastman Chemical Co. "The seminar packs a lot of data into a straightforward presentation." Bob Brown Member, Technical Staff U S WEST Advanced Technologies "The information received has allowed me to look at new directions our area may go in the future. New services and products will be coming at such a pace that the challenge will be to come up with a short/long-term forecast that will allow us to make correct decisions in the way our company wants to evolve." John Gyrylux Network Forecast Analyst TELUS Communications "Very good! Covered the essential technology forecasting techniques and approaches in a logical sequence. Provided me with a strong technical validation that I could present to management." Bernadette Zapiec Business Research Manager Rohm & Haas "Depth and breadth of presenters' experience is evident and significantly enhances the value of the seminar. Both process and content work well." Mary Anne Overman Manager Department of Defense back to the top Course Leaders Each two and three day in-house seminar is led by two of the following TFI Senior Staff members. John H. Vanston, Ph.D., Chairman, Technology Futures, Inc. Lawrence K. Vanston, Ph.D., President, Technology Futures, Inc. Ray L. Hodges, Senior Consultant, Technology Futures, Inc. back to the top Questions and to Reserve Dates Please contact TFI at (800) 835-3887, (512) 258-8898, or info@tfi.com with questions and to reserve dates. Copyright © Technology Futures, Inc. All rights reserved. 13740 Research Blvd., Bldg. C Austin, TX 78750-1859 Toll Free: (800) TEK-FUTR - Local & Outside USA: (512) 258-8898 FAX: (512) 258-0087 - e-mail: info@tfi.com - http://www.tfi.com