The nature of Technology Futures' services is well reflected in our company name. First, we focus on technology in the broadest sense of the word, from computers and communications to software and business processes. While we intimately understand technology, our work concentrates on the market and business implications of technology change, including cross-industry interactions.
Second, we emphasize the future. The ever-increasing rate of technical advance
means your organization must be able to look beyond current technologies to
the next generation, and to the generation that follows. This ability
of seeing beyond the horizon permits smooth transitions from the present to
the near future to the more distant future. Technology Futures can assist
you in both discerning future trends and events and operating successfully
in an ever more turbulent and demanding future.
A key to our technology forecasting, planning, and management success is
our use of innovative strategic analysis frameworks developed by Technology
Futures over 30 years. These frameworks, including our signature
framework, Five Views of the Future
™, enhance our ability to use a large array of forecasting methods to
assist our customers with individualized services to meet their specific needs.
Our extensive experience in matching these methods to relevant technology,
marketplace, and financial issues results in our customers having a definite
advantage over their competitors.
Complimenting our consulting and research services, we offer publications
that include technology forecasting guides, special subject reports, telecom
market research reports, white papers, and a telecom reference book. We also
conduct both public and in-house seminars on
various technology related subjects. Technology Futures leadership and staff
are also highly regarded speakers and give keynote,
leadership, conference, workshop, and internal presentations.
Technology Futures combines the vision of the futurist with the down-to-earth
judgment of the technologist to assist our customers in building "bridges
to the future."
Characteristics of Technology Futures and our services that differentiate
us from most other consulting firms include the following:
Focus on the Future: Our
consulting, research, and education services are strongly focused on the
future, providing our customers with the ability to take fullest advantage
not only of currently emerging technologies, but also of those that are
beyond the horizon.
Balanced Perspectives: Our
services provide a carefully considered balance between technical, market,
and business perspectives. We use proprietary techniques to ensure that
each of these factors is given appropriate attention and that these factors
are integrated intelligently.
Experienced Staff:Technology
Futures' staff has extensive experience in a wide range of areas of
importance to our customers. Every member of Technology Futures' senior
staff has at least 20 years experience in commercial companies, government
organizations, or both. Perhaps more important, these people play major
roles in all Technology Futures projects. You will not have a senior person
selling you services and then have less experienced people actually providing
the services.
Tools and Techniques: Our
innovative strategic analysis frameworks, including our signature framework,
Five Views of the Future ™,
allow us to take maximum advantage of a large assortment of tools and methods
that we have developed or adapted over 30 years. Moreover, because
of our extensive experience in the use of these tools and methods, we know
when and how each of these methods can be used most effectively.
Clear Objectives: Before
we begin any project, we assure that the objectives of the project are clearly
defined and understood. Moreover, we determine beforehand how success in
meeting these objectives will be measured so that customer satisfaction
can be guaranteed.
Contacts: Our staff is closely
allied with a wide variety of individuals and organizations with whom we
have coordinated and cooperated in the past. This provides us with a strong
knowledge and experience base outside our own organization.
Capabilities Transfer: In
providing our services, we work with our customers to transfer our methods
and techniques, our approaches, and our thought processes so that they will
be able to enhance their own capabilities in these areas.
Since its establishment in 1978, Technology Futures has provided a variety
of services to well over 150 companies, government agencies, institutions,
associations, and universities in 16 different countries, including more than
half of the top Fortune 100 companies. The customers served by Technology
Futures can be categorized as follows:
Commercial Businesses: Recent customers include:
ACS, Inc.
Intel
SBC
ALLTEL
Kodak
Shell Oil Products, U.S.
AMD
Motorola
Southern Company
Bell Canada
Nortel (Canada)
Sprint
BellSouth
PricewaterhouseCoopers
Sulzer (Switzerland)
Boeing
Qwest
3M
Bosch (Germany)
Raytheon
Telcordia Technologies
Chevron Chemical
Rockwell International
Texas Instruments
Deloitte & Touche
Samsung (Korea)
Verizon
Government Agencies: Recent customers include:
Central Intelligence Agency
National Geospatial Agency (formerly NIMA)
Department of Defense
National Security Agency
General Accounting Office
Emerging/Start-Up Companies:
This group includes companies from a number of industries and countries
seeking early assistance in identifying markets for their disruptive technologies,
developing business and market strategies, and developing partnerships.
Because of the nature of their technologies, we work on a confidential basis.
Educational Institutions and Associations: Recent customers
include:
Edison Electric Institute
Georgia Institute of Technology
Rice University
Telecommunications Technology Forecasting Group
UCLA Anderson School of Business
University of Texas
Wireless Data Forum
World Futures Society
An overview of our consulting, research, and education capabilities, the types of projects in which we are typically involved, and the methods, techniques, and approaches that we utilize are described in other parts of this website. A brief listing of some of the projects that we have recently conducted for our customers is presented below.
Roadmaps: Technology Futures
assisted a number of customers, including a large aerospace company, in
developing roadmaps that were used to define the actions that were necessary
to accomplish their objectives; define potential problems and their solutions;
identify and evaluate direct, indirect, and structural competitors; and
establish specific milestones to assist in program management.
Communications Infrastructure:
Technology Futures worked with a world-class medical center/university to
define their projected communications system needs for the coming decade
and analyzed various means by which these needs could be met.
Entrepreneur Assistance:
Technology Futures assisted a number of companies with promising new technologies
in evaluating the feasibility of their technologies, analyzing market needs,
potential, and white spaces, and identifying possible alliances.
Grand Challenges: Technology
Futures assisted a large government agency in identifying the challenges
that would be facing the agency over the next three decades and assisted
in developing plans to address those challenges.
Enterprise Networking: Technology
Futures conducted an enterprise network study to address the strategic communications
network concerns of executives and board of a large enterprise.
Market Substitution: Multiple
substitution techniques were used to project market shares of different
generations of technology for a major industry association.
Organizational Structure:
Technology Futures assisted in the planning for and establishment of a revolutionary
new joint government/private industry corporation.
Convergence Planning: Technology
Futures assisted in the development of information convergence plans for
a number of organizations, including a large private university.
New Group Empowerment: Technology
Futures assisted in the organization and training of newly formed groups
within various companies and government agencies.
In-house Workshops: Selected
customers include:
Boeing
Duke Power
EMBRAER (Brazil)
Eastman Chemical
IBC Conferences (England)
IBM of Brazil
Industrial Technology Research Institute (Republic of China)
International Communications Futures Council
Kodak
Kyocera (Japan)
TeleGlobe (Canada)
USAA
Keynote and Major Addresses:
Recent examples include:
Global Business Forum
Intelligence Agencies for the Commonwealth Countries
International Communications Forecasting Conference
Kodak's Global Leadership Forum
MIT Enterprise Forum
National Cancer Institute
Norwegian Telecommunications Conference
Photography & Imaging Manufacturing Association
Society of Design & Process Science
Society of Telecommunications Consultants
The Telecom-IT Americas
U.S. Senate Conference on Emerging Technologies
Western Communications Forum
World Future Society
Facilitation: Recent customers
include:
Delta Air Lines
National Geospatial Agency (formerly NIMA)
Department of Defense
SBC Corporation
Kyocera
Kodak
Sulzer
Special Assignments: In
support of its customers, Technology Futures provides expert witness testimony,
industry association support, identification of strategic partners, and
valuation-related services.
The most valid indication of Technology Futures' customer satisfaction with
our services is how many have continued to use our services for a decade or
more. More than 90% of TFI's business comes from current customers or at the
recommendation of these customers. Here are some recent comments about Technology
Futures' services.
"Technology Futures has particularly strong experience in the commercial
sector that they have been able to leverage for government applications.
Their expertise extends beyond forecasting to planning, roadmapping, and
technology management. They retain a wide range of contacts in other government
agencies, intelligence organizations, industry, and academia that they use
in their work. They stay very up to date with the latest developments in
technologies and business processes and incorporate that information immediately
into their work. They have developed several invaluable tools for facilitation
that help build organizational support and develop long-range plans. I have
been very pleased with the quality of their technical work." Large Federal
Government Agency
"We have had a working relationship with Technology Futures for about 10 years now. They have always been very professional and responsive to our requests. They've flown in to help us on short notice, and their advice has always been very insightful. In situations where a straightforward solution was not possible, they were innovative enough to suggest alternatives. They stick to the areas of their expertise and perform admirably." Large Manufacturing Company
"Technology Futures provides excellent insight into technology and market
opportunities that span horizontally across a company's capabilities and
that anticipate where the market and industry is heading. In my role as
VP of Technology and New Markets, I engaged Technology Futures, Inc. to
provide a product/technology roadmap and strategy recommendations for how
my organization could exploit its strengths across multiple product and
technology areas given the advent of widely available broadband and wireless
Internet connectivity. They were a valuable source of expert knowledge and
strategic thinking." Large Computer Company
"We employed Technology Futures to provide us with analytical support on
a highly visible and highly sensitive evaluation. TFI provided us with high-quality
support within our estimated time and cost objectives that was wholly responsive
to our needs. They performed extremely well for us, and we would certainly
hire them again if the opportunity arises." Federal Government Agency
"Technology Futures' analytical skills are first class as are their cost
control efforts. Their ability to put vendors and our employees together
for high-level briefings proved invaluable to our organization. They kept
us informed every step of the way until the day of delivery." Large
Medical Facility
"The TFI group was great!" Large Aerospace Company
"Technology Futures produced a recommended product, technology and market
roadmap for my organization that significantly impacted our strategic development
plan. This roadmap provided a critical guideline for determining when and
where to expend company resources. It addressed multiple domestic and international
market sector opportunities and accurately predicted the potential for numerous
competitive technology deployments. The roadmap also predicted certain negative
outcomes associated with various alternative strategic development directions.
One of the "undesirable" alternatives was actually selected and pursue by
company management, eventually resulting in the extremely negative outcome
predicted by TFI. Based upon the results experienced, I now continue to
seek and heed the advice provided by TFI concerning strategic development
recommendations for business and technology development in similar arenas."
Medium Technology Company
The September 21, 1998 issue of The Wall Street Journal featured
an in-depth interview entitled "Consultant's Call: Lawrence Vanston [TFI President]
Makes Some Pretty Bold Predictions for the Future of Telecommunications. He
Has Been Right Before." Notably, the predictions of that interview have since
come true. The Technology Futures team has a very impressive record of successful
forecasts in a wide range of technology areas. Shown below are a few of the
many Technology Futures forecasts that have proved accurate, despite considerable
skepticism when they were made.
Digital Switching: In 1986, Technology Futures projected that
local switching would be all digital by 1997-2000, while most of the industry
thought most analog electronic switches would survive the 1990s. Actually,
digital switching adoption reached 98% by 2000.
Wireless Communications: In 1987, Technology Futures projected
that wireless phones would compete with wireline by the late 1990s, while
most industry sources projected that wireless would remain a niche market,
complementary to wireline. In fact, there were 100 million U.S. wireless subscribers
in 2000, most displacing untold wireline minutes and several million giving
up their wireline voice service completely.
Digital Services: In 1990, Technology Futures projected that
a mass market for digital communications services would develop during the
decade, while most industry sources predicted that digital services would
remain a niche market. By 2001, almost 10 million broadband customers proved
TFI right.
Online Services: In 1992, Technology Futures projected that,
by 1997, over 10% of U.S. households would be online by 1997, while most industry
sources projected that online services would be "dead on arrival." In fact,
this level was reached in 1996.
Strategic Organization: In 1999, Technology Futures assisted
in designing and establishing the private "venture catalyst" firm In-Q-Tel
for the Central Intelligent Agency (CIA). In-Q-Tel moves information technology
to the agency more quickly than traditional government procurement processes
allow. According to the Wall Street Journal, as of September 2005, the CIA
had deployed roughly 100 new technologies for its analysts and spies, and
the CIA, Federal Bureau of Investigation, and the Pentagon's Defense Intelligence
Agency was expecting to commit about $65 million for the year.
Roadmapping: In 2000, Technology Futures produced a recommended
product roadmap for a large aerospace company that had significant impact
on the resulting merged roadmap after the acquisition of the company by another
aerospace company. This roadmap was a future-facing roadmap spanning many
different sectors and many different products. Portions of the roadmap are
still in use today.
In examining the role of technology in today's business and government environments, two realities stand out - that advanced technologies are playing increasingly important roles in organizational success and that advances in the most important technologies are taking place with blinding speed. To succeed, or even survive, organizations must be able to project key advances in technology, understand the implications of these advances, and initiate actions to take full advantage of the advances.
For 30 years, Technology Futures has assisted a multitude of commercial
and government customers in accomplishing these tasks. Our broad experience
in technology forecasting, planning, and management, the quality of our staff,
our skill in the application of a wide variety of consulting and research
tools, and our commitment to top quality results give our company a unique
ability to assist organizations in dealing with the technology challenges
of our increasingly sophisticated and complex world.
Our executives and consultants will be pleased to discuss how we might help your organization translate emerging and envisioned technology advances into enhanced commercial and/or operational success.