Conference

Telecoms Market Forecasting Conference

London, England
September 28-October 1, 2009

One-Day Pre-Conference: Convergence Within the Communications Industry—What Does It All Mean?

Pre-Conference Director

Lawrence K. Vanston, Ph.D., President, Technology Futures, Inc.

Telecoms Market Forecasting Conference
London, England, September 28-October 1, 2009

Evaluate forecasting techniques and strategies to quantify demand for innovative new services and determine the impact of convergence on the telecoms market

One-Day Pre-Conference: Convergence Within the Communications Industry—What Does It All Mean?
Monday, September 28, 2009
Director Lawrence K. Vanston

This workshop:

• Provides an understanding of how to overcome the challenges associated with the lack of quantifiable data when it comes to forecasting the uptake of and revenue generated by new service
• Identifies and assesses the pros and cons of qualitative forecasting models available:
  • Judgemental
  • Consensus
  • Panel data survey
  • Scenario planning
• Determines how to incorporate the potential fluctuation in product uptake and usage into the forecasting model.
Identifies the challenges associated with launching a new product or service and how it can impact your market forecasts.

For updates on the pre-conference and conference.