"The Future as a Strategic Asset"

John Vanston

Southern California Dinner Meeting


Dr. John H. Vanston
Technology Futures Inc., Austin, TX

Sponsored by Association of Strategic Planners

Tuesday July 9th, 2002, 6pm-9pm


Experience has shown that strategies based on credible projections of future market opportunities, social trends, the competitive environment, and new technologies are superior to those based on guesses, hunches, or vague suppositions. The ability to make sound projections in each of these areas can provide your organization with a major strategic advantage over less adept competitors.

In this presentation, Dr. Vanston will demonstrate how you can use a mixture of practical, proven forecasting techniques to develop a valid, comprehensive picture of the business environment in which your strategy will be tested. By the end of this session, you will be able to:

  • Project future business developments of key importance to your organization
  • Integrate these projections into your strategic planning process, and
  • Recognize changing circumstances and modify your strategies as appropriate.


John H. Vanston founded Technology Futures, Inc. (TFI) 24 years ago. Since its foundation, TFI has provided strategic consulting and research services for more than 140 companies, ranging in size from small start-ups to half of the Fortune Top Fifty companies, leading government agencies, and top-tier universities. Dr. Vanston is the primary architect of "Five Views of the FutureTM," a concept for improving inputs to the strategic planning process, and of "Technology Advantage ManagementTM," a comprehensive framework for strategy development from opportunity identification to product commercialization.

Among other publications, he is author or co-author of Innovate!: A Straight Path to Quality, Customer Delight, and Competitive Advantage; Technology Forecasting: An Aid to Effective Technology Management; and Introduction to Technology Market Forecasting.


The Proud Bird Restaurant
11022 Aviation Boulevard, Los Angeles, CA 90045
Telephone: 310-670-3093


The Proud Bird is located immediately east of LAX and is conveniently located to all LAX terminals for those who may fly in from Northern California. From the 405 Freeway, take Century Blvd. west, toward the airport. Turn left, (south) at Aviation Boulevard. Go 5 blocks to 111th Street. The Proud Bird is on the left. Adequate parking is available at no charge.


In Advance: Members $ 35.00 Non-Members $ 50.00
At the Door: Members $ 40.00 Non-Members $ 60.00


Refunds may be obtained only up to 48 hours before the event by emailing asp2002@earthlink.net or calling (877) 816-2080. Substitutes are always welcomed.


By Friday July 5th, 2002 at the latest.


Please go to the website of The Association of Strategic Planners for registration form and online registration .