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Marketing
- "New" Cable-Based Point-to-Point Telecom Services
Martin, Donald R. , Ph.D.
[HTML version] [pdf version]
- The author discusses cable's entry into more traditional services such as switched telephony, data distribution, and PCS.
- Access Strategies for Communication Service Providers
Kumar, Balaji
[HTML version] [pdf version]
- Addresses an important component of the network -- access to the customer -- which is currently the bottleneck in providing a wide range of services in a cost-effective way. A broadband access architecture that is capable of providing both broadband and narrowband services is outlined for each of the various service providers.
- Bringing Enhanced Cable Services to Market: Forecasts and Analyses
Evans, Scott
[HTML version] [pdf version]
- Provides a state-of-the-industry overview of cable. Included are recommendations for the industry plus financial analyses using different enhanced services models: video only, Internet only, video + Internet, video + voice, and combined services.
- Building Internet Applications Through Technology
Litvak, Michael
Clare, Jeremy
[HTML version] [pdf version]
- Provides an overview of how business functions are being transformed by electronic commerce applications and the specific technologies that are driving these applications, such as intelligent agents, cookies, and plug-ins. The authors describe these key technologies and their relationship to critical applications, as well as their business impact. Significant trends in this area are also highlighted.
- Cable Modems and the Internet
Evans, Scott
[HTML version] [pdf version]
- Examines what is driving cable to commit billions in new capital expenditures to deploy a technology -- high-speed, on-line access via cable modem -- that has yet to prove itself. The author looks at the problems related to provisioning the service, and what it will take to bring the product to market.
- Cellular/PCS: Complement or Substitute for Wireline Telephony?
Hodges, Ray L.
[HTML version] [pdf version]
- China's Telecom Market: Change and Competition
Rehak, Alexandra
Wang, John
[HTML version] [pdf version]
- The authors analyze the trends, competition, and opportunities in China's telecommunications market and provide some forecasts of China's network development and telecom services.
- Competing with HFC: Tips, Tactics, and Tricks for Switched Digital Video Providers
Goldberg, Lee
[HTML version] [pdf version]
- The author looks at two competing systems for bringing voice, video, and data into homes and small businesses -- hybrid fiber/coax networks and switched digital systems. He discusses the architectural similarities and differences of each and the assumptions each makes about the future of communications. He argues convincingly that SDV's switched architecture and open-ended connectivity make it able to offer a wider variety of services. Finally, he provides some practical advice on how to leverage the strengths of SDV into competitive advantage.
- Competitive Advantage on Cable's Digital Tier
Gardner, James N. , Esq.
[HTML version] [pdf version]
- On the eve of cable television's rollout of digital services, this article outlines what the author sees as the likely characteristics of competitive advantage on cable's digital tier. He begins with a discussion of some of the challenges facing the broadband communications industry as it seeks to make an historic transition to a new digital era, then sketches out six basic rules which may shape the terms of economic combat in this challenging new environment.
- Competitive Impacts of Wireless and Cable Voice Services
Vanston, Lawrence K. , Ph.D.
Rogers, Curt
[HTML version] [pdf version]
- The authors analyze the magnitude and timing of the impact of wireless and cable competition on the LECs' wireline services, provide forecasts for some best- and worst-case scenarios and finally recommend some strategic responses for the LECs.
- Converging Webcasting Technologies
Van Tassel, Joan , Ph.D.
[HTML version] [pdf version]
- This companion article provides a quick synopsis of TVPC and PCTV companies and technologies.
- Developing a U.S. Telecom Presence in the Former Soviet Union
Feller, Gordon
[HTML version] [pdf version]
- Western companies establishing projects in remote regions of the Former Soviet Union (FSU) face real challenges in getting operations started. Structuring commercial transactions, particularly ones that work, largely depends upon entering the market through the proper doorways and developing market presence with the appropriate partnerships. The author examines the strategies and lessons learned by two companies -- Hughes Network Systems and IDB Worldcom, Inc. -- who have successfully developed a market presence in the FSU.
- Doing Business in Russia: East-to-West Technology Transfer
Feller, Gordon
[HTML version] [pdf version]
- Discusses the abundant opportunities within Russia's underfunded network of science and technology institutes, labs, and enterprises which still carry on the basic R&D work once funded so generously and patiently during the days of the former USSR. The author presents six vital facts that make Russia an increasingly attractive arena for tapping technology.
- Doing Business on the Internet
Lehman, Tom
[HTML version] [pdf version]
- Forecasts for Advanced Video Services
Vanston, Lawrence K. , Ph.D.
[HTML version] [pdf version]
- The author previews a newly defined industry -- advanced video services (AVS). He provides forecasts with analysis for the adoption and availability of AVS and HDTV. These forecasts are intended to help decision makers who are concerned with timing the development of the advanced video services market and the supporting infrastructure . Included is a table classifying video services by customer interface.
- Forecasts of High-Speed Home Digital Services
Vanston, Lawrence K. , Ph.D.
[HTML version] [pdf version]
- Summarizes recent Technology Futures, Inc. forecasts of the percentage of households using digital services by data rate. Also provides some scenarios describing how one group of potential providers -- local exchange carriers -- will have to upgrade their networks to be competitive in the market for digital access services.
- Future Imminent I: The Battle for Consumer Loyalty
Evans, Scott
[HTML version] [pdf version]
- Future Imminent II: Playing (and Winning) the Content Game
Evans, Scott
[HTML version] [pdf version]
- The author says the money is in the content. He discusses delivery models for content and the dynamics and opportunities in the content business.
- Future Imminent III: Navigating the (Uncharted) Interactive Waters
Evans, Scott
[HTML version] [pdf version]
- In his third installment of "Future Imminent," the author talks about the challenge to develop interactive services that are usable.
- Future Imminent IV: Entertainment on Demand
Evans, Scott
[HTML version] [pdf version]
- The author explores a solution for providing entertainment on demand, which can be deployed quickly and cost-effectively in the near term.
- HITS...and Misses!
Evans, Scott
[HTML version] [pdf version]
- Argues that cable companies in search of new options for delivering digital services to market in a timely manner may find a near-term solution in HITS -- Headend in the Sky. .The author believes that the HITS approach provides a viable alternative for cable systems of all but the smallest size to offer additional programming in a mass market category.
- Media Asset Management
Van Tassel, Joan , Ph.D.
[HTML version] [pdf version]
- The author provides an overview of an emerging technology, media asset management, that she argues will revolutionize the entertainment industry and all content provider businesses in the next decade. She introduces us to the technology -- what it is and what it does -- and discusses why film studios, production companies, special effects and post-production facilities, Internet content providers, and many Fortune 500 companies are adopting the technology. She concludes with a look at barriers to adoption and some drivers for adoption.
- Mobile Satellite Communications in Canada
Long, Murray R.
[HTML version]
- Discusses the characteristics and incentives to establish a domestic mobile satellite (MSAT) communications system in Canada. Included are discussions of the technology, how it differs from GEO, MEO, and LEO satellite systems, and the customer base (major users), as well as distribution and product development strategies to address the unique challenges of selling MSAT services.
- Optimizing ISDN to Give More Capacity at Less Cost
Bryce, James Y.
[HTML version] [pdf version]
- Reviews the history of ISDN, provides some quick fundamentals, and finally addresses the problem of public switched network congestion brought on by intense Internet use. The author argues against dedicated ISDN and builds a case for Always On/Dynamic ISDN (AO/DI) Network Architecture, which creates the illusion of full-time connection while actually reducing connection times and costs to carriers and users.
- Rebooting the Regulatory Operating System: The Computer Industry Turns on the Power
Van Tassel, Joan , Ph.D.
[HTML version] [pdf version]
- Tells the story of an extraordinary industry coming of age, its entrance into the domain of public policy and regulation, and its demand for changes in the way business-as-usual is conducted. This article begins with a description of the core beliefs and practices that are so highly regarded within the information technology (IT) pantheon. It then describes the factors that are propelling the IT companies to action and the fears this creates in traditional analog-based entertainment, consumer electronics, and telecommunications industries. From there, the article details the inter-industry conflicts that have arisen and the actions the information interests are taking to pressure the government and existing industries to meet the needs of digital technologies. Finally, after covering the scorecard of the IT efforts, the piece examines the potential for moving from conflict to collaboration between these groups.
- Rural Telecommunications: From Market Failure to Market Opportunity
Gillis, William , Ph.D.
McLellan, Steve
[HTML version] [pdf version]
- The authors propose principles to achieve universal service goals that will jump-start a competitive industry response to the real market opportunities that exist in rural communities while minimizing taxpayer and ratepayer subsidies.
- Sharpening the Videoconference Target
Grant, August E. , Ph.D.
[HTML version] [pdf version]
- The author takes the position that videoconferencing has not yet reached the "critical mass" necessary for dramatic growth across markets. He begins the article with a brief look at an incredibly practical theory relating to the adoption of interactive technologies, using fax technology to illustrate the theory. The theory is then used to illustrate one of the biggest hurdles that videoconference technology must vault before becoming as ubiquitous as comparable technologies.
- Telecommunications in Brazil: A Challenge
Marques, Amilcar Piazzetta
[HTML version] [pdf version]
- In this issue our Global Perspective columnist discusses the role of telecommunications in the evolution and expansion of the Brazilian economy.
- Telecommunications' Big Idea
Niles, John S.
[HTML version] [pdf version]
- John Niles argues that the primary purpose of telecommunications for society is simply where best to go depends on what you know. In other words, telecommunications facilitates a better level and mix of proximity to the people and places we care about. He discusses the individual, organizational, and social forces that shape the choice between proximity and remote interaction, including the real costs of time and travel, internal reorganization, balkanization, interest articulation and interest aggregation.
- Telecommunications: Drivers for Change
Hodges, Ray L.
[HTML version] [pdf version]
- The author looks at three key drivers -- technology, competition and new services -- and examines how they are reinforcing each other to change the telecommunications landscape.
- Telehealth at the Crossroads
Gardner, James N. , Esq.
Barron, James H.
[HTML version] [pdf version]
- The authors summarize and analyze a report done by the Council on Competitiveness, Highway to Health: Transforming U.S. Health Care in the Information Age. This comprehensive report identifies the major roadblocks impeding the rollout of a national health information infrastructure and assesses the potential benefits that would result from their removal. The authors outline the specific barriers identified by the Council and analyze the proposed reforms.
- The Demise of Analog Cellular
Hodges, Ray L.
[HTML version] [pdf version]
- The author analyzes and forecasts the inevitable replacement of analog cellular with digital technologies. Included in this article are Technology Futures' latest forecasts for the growth of wireless and PCS subscribers and the rate of displacement of analog with digital.
- The Remaking of the Internet
Evans, Scott
[HTML version] [pdf version]
- The author gives us his perspective of the Internet. Always entertaining, he provides a quick history of the evolution of the Internet, then looks at three emerging trends -- Intranets, digital cash payments, and multimedia content delivery via the Internet -- that have the potential to remake the Internet.
- The Residential Gateway: A New Traffic Cop for the Home
Holliday, Clifford R.
[HTML version] [pdf version]
- The author introduces us to a new concept -- the Residential Gateway -- that is a basic enabler for residential broadband communications networks. He believes that this concept is crucial to the realization of a multiple-provider, competitive residential environment. The Residential Gateway provides an effective solution to multiple incompatible external networks such as twisted copper pair, fiber optics, and coax interfacing with in-home networks and devices such as VCRs, TVs, and PCs.
- The War of the Wires
Evans, Scott
[HTML version] [pdf version]
- Examines the market dynamics of providing a multitude of communications products and services to the home. The author discusses the key factor limiting new service introduction -- the aging infrastructure. He talks about current competitive strategies for both the telephone and cable industries and gives us his thoughts on what we can expect in 1997.
- Tough Times for India's Cellular Carriers
Shailaja V.R.
[HTML version] [pdf version]
- The author discusses the factors underlying the current financial difficulties for India's cellular carriers. Unrealistic projections for subscriber growth and airtime usage are the primary reasons. In this article, she examines the reasons why subscriber growth and airtime usage have not developed as expected, the government response, and what the operators are doing now to survive.
- Webcasting: The Computing Paradigm Shifts into Third Gear
Van Tassel, Joan , Ph.D.
[HTML version] [pdf version]
- Highlights the new broadcast functionality of computers that extends the computer's usefulness into the arena of mass communication and distribution of information. The author describes the different technologies that comprise the field, covering the features, drivers, standards, market characteristics, and future directions of each segment.
- Will TVs and PCs Converge? Point and Counterpoint
Grant, August E. , Ph.D.
Shamp, Scott A. , Ph.D.
[HTML version] [pdf version]
- Presents two sides of the debate on whether technological, organizational, and social factors related to computers and televisions have gotten to the point that the two devices are converging into an "information appliance." The authors consider factors impeding convergence, then take a look at factors pushing convergence.
- Wireless Communications and Technology Substitution: What S-Curves Reveal about Pending Cellular Competition
Shaw, James K. , Ph.D.
[HTML version] [pdf version]
- The author reviews the principal wireless technologies -- cellular, paging, PCS, and SMR -- and their emerging competitive positioning. He estimates market penetration rates, a probable time of maturity for the industry, and likely points at which some technologies will be sought as substitutes for others. Included in the article is a table citing competitive advantages and disadvantages of each of these technologies, plus charts of his estimates for 1996 through 2004.
- Wireless Local Loop in Hungary: A Case Study
Bennatan, Elli
[HTML version] [pdf version]
- Describes some of the challenges and lessons learned in the implementation of a fixed wireless telephony system in Hungary. The Hungarian national telecommunications operator required a wireless network that could provide the quality, performance, and features of competing landline systems.
- Wireless: A New World of Possibilities
Scanlon, Jack M.
[HTML version] [pdf version]
- xDSL: The Solution for Today's Bandwidth Demands?
Smith, David
[HTML version] [pdf version]
- Looks at the future of several xDSL technologies and potential market opportunities. The primary focus is on several different variations of ADSL and why they provide a quick, cost-effective solution to today's bandwidth constraints. Concludes with a discussion of where the real market opportunities wait and raises some questions about potential problems.
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