Conference
Telecoms Market Forecasting Conference
London, England
September 28-October 1, 2009
One-Day Pre-Conference: Convergence Within the Communications Industry—What Does It All Mean?
Pre-Conference Director
Lawrence K. Vanston, Ph.D., President, Technology Futures, Inc.
Telecoms Market Forecasting Conference
London, England, September 28-October 1, 2009
Evaluate forecasting techniques and strategies to quantify demand for innovative new services and determine the impact of convergence on the telecoms market
One-Day Pre-Conference: Convergence Within the Communications Industry—What Does It All Mean?
Monday, September 28, 2009
Director Lawrence K. Vanston
This workshop:
- Provides an understanding of how to overcome the challenges associated with the lack of quantifiable data when it comes to forecasting the uptake of and revenue generated by new service
- Identifies and assesses the pros and cons of qualitative forecasting models available:
- Judgemental
- Consensus
- Panel data survey
- Scenario planning
- Determines how to incorporate the potential fluctuation in product uptake and usage into the forecasting model. Identifies the challenges associated with launching a new product or service and how it can impact your market forecasts.
For updates on the pre-conference and conference.