Telecoms Market Forecasting Conference Hilton Olympia, London, England September 25-28, 2007 Lawrence K. Vanston, Ph.D., President, Technology Futures, Inc., is:   Conference Speaker   "Meeting the Challenge of Accurately Forecasting New Service Opportunities in a Converging Telecoms and Media Market"   Chair on Final Day of Conference   "Accurately Forecasting Take Up of New Technologies & Services" Telecoms Market Forecasting Conference Hilton Olympia, London, England, September 25-28, 2007 Evaluate forecasting techniques and strategies to quantify demand for innovative new services and determine the impact of convergence on the telecoms market Conference Speaker Lawrence K. Vanston, "Meeting the Challenge of Accurately Forecasting New Service Opportunities in a Converging Telecoms and Media Market" Thursday, September 27, 2007 9 :40-10:20 AM This presentation: Examines additional factors telecoms forecasters need to consider when sizing the opportunity for competing telecoms and media services to the residential and mobile consumer market: competing technologies and services, alternative pricing models, customer perception, substitution trends, and wider competitor and market analysis. Examines the challenge of identifying new indicators and managing many additional variables in your forecasts. Examines the limitations of traditional telecoms forecasting methodologies to determine market share and revenue opportunities in a converged market and examining methodologies which will provide more accurate forecasts. Examines historical trend analysis from the media industry and determining appropriate trends to extrapolate, analyse and incorporate. Identifies levels of uncertainty and risk to determine corporate strategy. Uses cross-impact matrix and scenario planning approaches to understand the impact new services may have on other areas of your business. For more information on the conference and post conference. Copyright © Technology Futures, Inc. All rights reserved. 13740 Research Blvd., Bldg. C Austin, TX 78750-1859 Toll Free: (800) TEK-FUTR - Local & Outside USA: (512) 258-8898 FAX: (512) 258-0087 - e-mail: info@tfi.com - http://www.tfi.com