![[tfi home]](/graphics/tfi-head2.gif){kind=small}
Technology Market Strategies
No element of success in business is more important than the ability to:
- Identify and assess emerging market opportunities.
- Determine which opportunities are the most promising for your organization.
- Determine when and how these opportunities will develop over time.
As opposed to the short-term orientation of surveys and focus groups, technology market strategy aims at helping you profit in the long term by taking advantage of fundamental shifts in technologies, markets, and customer needs and desires. In our technology market strategy work, we utilize advanced analytical techniques, expert opinion, and customer interviews to provide a rigorous, methods-based vision of future opportunities.
Clients typically use TFI Technology Market Strategies to:
- Identify and evaluate target markets for their breakout technologies.
- Probe potential markets to identify key care-abouts, high value applications, and industry structure.
- Project the rate at which new technologies will be adopted in the marketplace.
- Assist in developing plans for entering new markets
- Assist in planning the entry of existing technologies into new market areas.
- Make sure marketing and technology strategies match
Many of our projects require us to determine future customer needs and match them with existing and new technologies. TFI's proven excellence in the area of technology forecasting can provide you special insights into such technology/market interrelationships.
Clients who have used TFI Technology Market Strategies include Bosch, ASCENT, ClearStream, In-Q-Tel, Texas Instruments, and Kodak. Numerous startups have used our services to gain an early market focus and to ensure a less risky path to commercialization.
If you believe TFI can be of assistance to you in the Technology Market Strategies area, please contact Carrie Vanston by telephone at (512) 258-8898 or (800) TEK-FUTR, by fax at (512) 258-0087, or by e-mail at cvanston@tfi.com. We welcome your inquiries.