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[title] '; include("head.php"); ?> Handy, Susan L. , Ph.D.
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The Passive Audience for Interactive Technology
Grant, August E. , Ph.D.
Meadows, Jennifer Harman
Handy, Susan L. , Ph.D.
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The authors explore the implications of people who watch and/or buy from television shopping services. They take the research a step further and discuss the implications of the "passive consumer" for almost any emerging interactive technology.

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